Pink Skies - Album Cover

Created and developed a campaign concept and album cover design that reflected the artist's aesthetic and music style. The project brief called for a typography-focused design with minimal use of illustration or photography, intentionally departing from the original album artwork to establish a distinct visual identity. Additionally, designed a series of posters featuring song lyrics and album release information. The marketing strategy centered on guerrilla marketing through wild posting, placing eye-catching posters in high-visibility, unconventional locations to create buzz and engage the target audience.